In the age of political uncertainty and upheaval in various countries around the world, the predominant notion of fashion as a villain in relation to its impact on the environment has succeeded to entrench itself in the modern global citizens mind.

Nowadays, it’s hard to keep it a secret. The fact that fashion is considered and listed to be the second biggest polluter in our global world. Yet ironically with this information  legitimate organisations have failed to deliver suffiscient data to support this fact. However, despite not having the right facts in our hands the modern citizen knows that the business of fast fashion and fashion as a whole industry has a problem. It is just not sustainable and has not been for several years during the thirds and now fourth industrial revolution.


Source: Google.

Furthermore during this time unions and NGO’s especially outside of fashion has worked for years not only trying to highlight problems of overproduction, over-consumption and horror stories of child labor with bad living wages , which seemingly have made its way to be communicated to the public via media. In relation to this it has meant that the villain in this side of the story – the industry itself, have somewhat always taken the backseat. In numerous debates small groups within the system have tried to make their voices and their cause to prevent pollution by opting for alternative production strategies. But this have often times failed.  However , this is not the case now as there seems to be a rise of NGO’s with roots in the fashion industry itself who have succeeded not only in advocating but also fighting for systemtic change.

Organisations like Eco Age founded by the consultant and activist Livia Firth, Fashion Revolution, British Fashion Council, Swedish fashion council and the leading Global Fashion Agenda who host the biggest sustainable summit in fashion called ‘Copenhagen fashion summit’ are now the new sustainable fashion rulers.


Source: Global Fashion Agenda (CFS)

Alas, it makes one wonder with the two latest fashion summits being a success, tackling issues such as me-too within modeling, how AI can help us produce less and new innovative ideas for supply chain management if fashion as an industry can care? Maybe with new demands from consumers as well as the rapid development of social media has helped to force the fashion insiders themselves to fight for change.

Because if the change doesn’t come from the within, who else will fight it better? To say the least I think it goes without saying that indeed the industry itself perhaps can care.


Text: Rosa Cruz


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